from the founder:
"I had fallen in love with surfing & exploring parts of the world few will ever see. However, both at home and on the road, I noticed a common problem threatening the smaller corners of the world we are all drawn to: overconsumption.
I decided I needed to do something to help others and myself become part of the solution, rather than being more part of the problem.
My aim was to make simple, durable products from rugged materials, mitigating overconsumption through quality, long-lasting goods."
- Jack Ventura
Quality
Build gear that works better, looks better, and lasts longer, constantly improving everything we do.
sustainability
The ability of something to sustain time - Create products and processes that are built to last and use responsibly sourced materials.
Transparency
Be transparent about our practices - Built to last is a community effort, therefore, we will always be honest in order to encourage open conversations, which are crucial to our success.
exploration
Inspire exploration in all its forms, including how we explore people, products, and places.
Timelessness
Timeless staples - utilitarian goods that won't go out of style but will encourage exploration and adventure for years to come.