

from the founder:
"I had fallen in love with surfing & exploring parts of the world few will ever see. However, both at home and on the road, I noticed a common problem threatening the smaller corners of the world we are all drawn to: overconsumption.
I decided I needed to do something to help others and myself become part of the solution, rather than being more part of the problem.
So I decided to make simple, durable products from rugged & sustainable materials, with the mission of mitigating overconsumption through quality, long-lasting goods!"
- Jack Ventura
Quality
Build the best gear we can, backed by the best customer service, and constantly improve everything we do.
A quality product is long-lasting, versatile, repairable, and made from recycled materials whenever possible.
Honesty & Transparency
Be transparent with our practices and honest in our actions so that we encourage conversations which are crucial to our long-term success.
exploration
Encourage exploration in all its forms, including how we explore people, products, places and the standard way of doing business.




