Surf days are better when you’ve got gear that actually works, and when you support brands that care about the ocean, the community, and the stoke. At FARO, we love small businesses that make surf life easier, more fun, and a little more stylish.
From quick-dry towels to reef-safe skincare, these brands bring heart, creativity, and good vibes to everything they do. Whether you’re paddling out, catching waves, or just chilling on the sand, this guide highlights the small businesses we’re stoked on. Get ready to meet some awesome surf-friendly brands that are making waves in all the right ways.
Our Favorite Small Brands for Surf Days
Surf days feel better when the gear you use is made by people who truly understand life around the ocean. These small brands focus on simplicity, comfort, and good vibes—helping you spend less time dealing with gear and more time enjoying every moment in and out of the water.
1. Happy Faced
Happy Faced Surf Towels are made for actual surf days, not just lounging on the beach. They dry quickly, stay lightweight even when wet, and shake off sand so you’re not carrying half the beach home. Soft enough for everyday use yet tough enough for parking-lot board changes, they resist that damp-funky smell that usually ruins towels after a few sessions. What sets them apart is their travel-friendly design—you can roll them up small, throw them in your bag, and head out for a spontaneous surf session. Whether you’re catching morning waves or watching the sunset with friends, Happy Faced towels are a reliable companion. The design combines function and style, giving you something that feels premium without the fuss. Perfect for surfers who want their gear to just work so they can focus on the stoke, not the setup.
2. Custodians of The Sea
Custodians of The Sea is an environmental apparel brand for people who love the ocean as much as they love comfort. Their surf-inspired clothing is soft, durable, and designed for real-life beach adventures. From tees and hoodies to hats and sweatshirts, every piece carries a message: care for the ocean while looking effortlessly stylish. Beyond fashion, their brand emphasizes sustainability, using materials and practices that minimize environmental impact. Wearing their gear isn’t just about looking good—it’s about showing up for the ocean and the community. Imagine paddling out in a comfy tee that reminds you why you love the water, or tossing on a hoodie post-surf that keeps you warm while still feeling light and breathable. Custodians of The Sea turns everyday clothing into a statement about ocean care, helping surfers and beachgoers feel connected to the waves, even off the water.
3. KOOK
KOOK is a surf-focused beauty brand that makes reef-safe hair and skincare for anyone who spends time in and around the water. Salt, sun, and surf can take a toll, but KOOK products protect skin and hair without harming the ocean. Their formulas are high-performance, designed for real conditions, and built to last. Perfect for surfers, swimmers, divers, and sun-seekers, KOOK combines practicality with a love for marine ecosystems. Whether it’s a quick paddle out, a long dive session, or an afternoon lounging by the shore, their products keep you feeling fresh, hydrated, and protected. Made in Los Angeles, KOOK is about blending lifestyle with sustainability—so you don’t have to compromise self-care or ocean care. Their vibrant branding and easy-to-use products make taking care of yourself a joy rather than a chore. Dive in, paddle out, and let KOOK keep your body and hair happy.
4. FARO Board Bags
FARO Board Bags are built for surfers who travel, explore, and need gear that lasts. Rugged and functional, our canvas and padded day/travel surfboard bags, dry bag backpacks, and fin wallets protect boards from the rigors of transport while keeping your kit organized. Each product is thoughtfully designed with surfers in mind—durable zippers, reinforced stitching, and lightweight construction make packing and carrying easier. Sustainability is key: we use eco-conscious materials so you can feel good about your purchase. Beyond functionality, FARO gear adds peace of mind: a lifetime craftsmanship guarantee ensures your bag will last for years of surf adventures. Whether you’re hopping on a road trip, flying overseas, or heading out for a local session, FARO gear is a reliable companion that lets you focus on the stoke and the waves, not worrying about your boards.
5. Sister Betsy’s Surf Wax
Sister Betsy’s Surf Wax takes an essential surf product and turns it into something exciting. Inspired by 90s nostalgia, their wax is modern, functional, and fun. The hexagon shape makes applying it to your board easy, and the playful packaging adds personality to your surf kit. Their formulas are designed for all levels of surfers, from beginners to pros, ensuring consistent grip and confidence on every wave. Beyond performance, Sister Betsy’s Surf Wax adds a little joy to each session—reminding you that surfing is about fun, creativity, and stoke. Whether you’re catching your first wave or carving your hundredth, this wax delivers reliability with a sense of style. It’s not just a tool; it’s part of the experience, keeping you engaged, confident, and stoked for every paddle out.
How These Brands Make Surfing Easier
All of these brands share one thing in common—they make surf life smoother. Quick-dry towels save you from lugging soggy gear. Reef-safe skincare keeps your skin protected without harming the ocean. Durable surfboard bags and fin wallets keep boards and accessories safe while traveling. Eco-conscious apparel lets you look good while feeling good about your impact. And surf wax with a modern twist keeps you confident on every wave. Together, these brands help you spend more time surfing and less time worrying about gear or logistics.
How to Choose the Right Gear
Choosing the right gear makes surf days effortless, comfortable, and fun, letting you focus on the waves instead of struggling with your equipment.
Towels & Towels
Quick-dry towels save time and reduce damp smell. Soft, durable fabrics are essential for comfort, lasting multiple sessions and travel adventures.
Board Bags & Backpacks
Padded or canvas board bags protect boards from transport damage, while dry bag backpacks keep essentials organized, safe, and easy to carry to the beach.
Surf Wax
Pick a formula that suits the water temperature. Hexagon-shaped wax makes application easier and more even, keeping your grip consistent for confident surfing.
Skincare & Apparel
Reef-safe sunscreen protects both you and the ocean. Lightweight, breathable apparel enhances comfort and style while supporting eco-conscious, small surf brands you can feel good about.
Get Stoked, Support Local
Small brands bring soul, creativity, and passion to everything they make. They’re not just selling products—they’re creating experiences, spreading good vibes, and helping the surf community thrive. By checking out these brands, you support people who care about quality, sustainability, and fun. Whether you’re grabbing a towel, some wax, or a reef-safe skincare product, you’re making surf days better for yourself and better for the ocean. Get stoked, explore these brands, and ride the waves knowing you’re backing businesses that make every surf session more memorable.
Frequently Asked Questions About How Surfing Works
